Activision Blizzard’s Social Media Goes Silent Right after Lawsuit

A collage of Activision Blizzard-related Twitter accounts.

Picture: Activision Blizzard / Kotaku

Social media accounts linked to Activision Blizzard and its numerous properties have stopped posting pursuing California’s lawsuit versus the big movie activity conglomerate likely public.

Considering that information broke Wednesday that the state of California is suing Activision Blizzard above an alleged widespread abuse of its female staff, formal Twitter feeds for Simply call of Duty, Crash Bandicoot, Diablo, Overwatch, Planet of Warcraft, and many far more have absent wholly silent. As these web pages regularly update with new information and interact with enthusiasts, numerous see their going darkish as an noticeable endeavor to keep out of the highlight and avoid much more reputational destruction.

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Activision and Blizzard’s own Twitter accounts, as nicely as all those for subsidiaries like Infinity Ward, King, Raven Software package, Sledgehammer Video games, and Treyarch, have also taken clear vows of silence. The suitable Fb and Instagram web pages for the aforementioned video games and studios are similarly bereft of new updates. Of program, it’s a minor a lot more tough to location clear outages on those organization-degree webpages due to their submitting less commonly than types for unique franchises.

This by natural means has not stopped previous Activision Blizzard staff members, quite a few of them ladies, from utilizing social media to both equally specific the discomfort brought about by the reprehensible behavior in-depth in the lawsuit and to share their individual stories about their encounters at the company.

“Set aside your really like for the company’s products and solutions and fictional universe for a minute and take into account this: I witnessed my female colleagues remaining demoted for pregnancies and feminine-wellbeing connected problems because of their ‘inability to fulfill the necessities of the occupation,’” graphic structure artist Shaynuh Chanel wrote on Thursday, adding: “I felt on your own and minimized my agony for a long time, I hope no person else has to do that anymore. This is our time to talk.”

Activision Blizzard leadership is scrambling guiding the scenes to get out ahead of the lawsuit. Internal e-mail seen by Kotaku have an air of hurried contrition even though the business concurrently dismisses the costs in community statements. We at Kotaku haven’t read from Activision Blizzard’s company PR since Wednesday, inspite of contacting the business with every single subsequent story we have released.

If there is any silver lining to Activision Blizzard’s latest lack of Twitter presence, it’s that the bad community managers and social media interns who run them really do not have to offer with the deluge of totally deserved criticism staying aimed at all those in demand for their heinous steps. For now, those people accounts stand as silent sentinels of a corporation desperately battling to sustain a crumbling façade of small business-as-common.


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