Kanye West promoting $200 gadget that ‘customizes any song’

Kanye West is providing a $200, handheld machine that he statements will permit end users to “customize any track,” which include switching the tempo, including unique effects and even playing a keep track of backwards.

The cream-colored, disc-formed gadget — referred to as the “Donda Stem Player” — lets people alter the velocity of new music, isolate particular person instrumental parts and incorporate effects like echo and reverb, according to its web page and video clips shared on social media.  

The product, which expenditures the identical volume of funds as West’s new Hole collaboration jacket, shares a title with West’s upcoming album “Donda”. Orders are open up now and the device will ship to US and Uk buyers someday “this summer,” in accordance to its internet site

West shared a movie of the Donda Participant in motion on Twitter Wednesday, manipulating the device to make loops and change pace using an unreleased monitor called “JUNYA.” 

The keep track of, which appears to be from West’s approaching album, celebrates Japanese designer Junya Watanabe and functions rapper Playboi Carti. Its just one of several tracks that West has teased at a two listening periods in Atlanta’s Mercedes-Benz stadium. 

A different movie of the Donda Player shared on Instagram by a West lover account showed the machine being made use of to isolate vocals from an unreleased West track, as very well as dashing up and reversing Beethoven’s 5th symphony. 

The Donda Participant was formulated in a collaboration between West’s Yeezy Tech brand name and Uk-centered electronics startup Kano. 

The gadget functions four contact-delicate lights and 8 gigabytes of storage. It supports common audio formats like MP3 and FLAC — and can participate in audio through an inside speaker, a headphone jack or bluetooth machine, according to its site. 

Kanye West teased the gadget in a Twitter movie Wednesday, playing an unreleased song known as “JUNYA.”
Getty Illustrations or photos for Universal Songs

Kano and Yeezy did not promptly reply to requests for comment. 

The Donda Player’s expose arrives as West is planning but one more Donda listening session Thursday night time in his hometown of Chicago, soon after which he will supposedly release the album. The Chicago party will not call for vaccines or damaging coronavirus checks for entry — but will function a total-size recreation of West’s childhood residence

Kanye West is holding another Donda listening session Thursday night in Chicago.
Kanye West is keeping a further Donda listening session Thursday night in Chicago.
Getty Photographs for Coachella